New government strategy announced

We’re really excited to hear that the government has announced investment targeted at children as young as five as part of their new strategy. Mirroring Create’s vision, there is a real focus on getting children active younger, which we believe is key to ensuring they are given early positive experiences of physical activity.

Managing Director, Ronnie Heath said: “We believe every child wants to play, move and learn. It is in their DNA! They all have the right to develop positive early relationships with PE and Physical Activity. Let’s invest where we can make the biggest difference, in the early years with a focus on the things that are most important. Let’s support, schools, families and communities to transform the culture of physical activity, a culture with an inclusive vision of hope and possibility. We can do that if we focus on the child first, helping them develop essential behaviours, physical literacy, thinking and emotional skills. We will need to develop approaches and habits that make them feel fantastic about themselves and about physical activity, whether that is through unstructured play, PE or Sport. It is these experiences that develop a long-lasting, totally different calibration and relationship with physical activity.”

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